How to Split Test your Google Adwords Campaigns for Effective Conversion?

Split Testing the Ads: This is the Most Critical element if one want to see huge profits using Adwords.When it Comes to Adwords Split Test Every single thing,Starting from which keywords convert the better to which adcopy to which landing page to which ad position to which region to almost ev

erything.Google Analytics can be used in combination with Google Adwords for Split Testing the Ads efficiently.

When it Comes to Ad Copy Testing,What most People do is to a Split Test between a Control Ad and a Test Ad and with the results decide upon the winner. and the winner becomes the Control Ad and is being Tested with a new copy of Test Ad.

There is nothing wrong in it either,expect it can be a huge killer to your Ad Profits.See,by this method,you’re giving control of 50% of  your money to a losing Ad which means you’re wasting money on a ad to decide upon a Winner.I would not want to do that.

A Much Better Strategy would be once you decide a winner,Create 3 more identical Copies of the Ad and test it against a Test Ad.(i.e) you’re deciding the winner with a Race between 4 Control Ads and one Test Ad.What is the difference it could make?

Simply Put,you already know your Control Ad has a Track Record and so you’re betting 80% of your Money on an ad which is sure of Performing and only 20% of your Money on an Ad which looks promising.If the Test Ad is going to be a Great one,It can also show its worthiness in its 20% Occurence and if it had Proven its Record,the Control Ad can be Replaced with the Test Ad and the resulting Control Ad can be Tested against a new Test Ad.

This could guarantee that you bet on the winner most of the times and hence the CPC is always kept the minimum..Does it Make Sense? .For Me it Produced Excellent Results..Test it and let me know.