How to Group Adwords Keywords to Target Your Right Audience?

Choosing Keywords for content Network is Way too different from choosing Keywords for Search Campaigns.Both are at Opposite ends of the Spectrum.Search Network works extremely well,if you choose one Single Keyword per AdGroup where as Content Network AdGroups needs a minimum of 5-6 Closely Related Keywords for Google to Place your Ad in the Websites having Content Relevant to the theme of your AdGroup’s Campaign.

Grouping the Keywords for targeting the Right Audience in itself is an ART.The Adgroup should have Closely Related Cluster of 5-10 Keywords and you can be sure the Ad is Server in Websites that Target your Right Audience.

Consider the Following Example for Marketing a “Movie Merchandise” Products…

You Can Start the Initial Keyword Selection Process &  Choose Keywords for Content Network & Next Will be Grouping Keywords into AdGroups for Targeting the  Right Audience..

With the Same set of Keywords we selected during the Keyword Selection Process ,i’ve grouped the Keywords into AdGroups.

Example of a Terrible Targeting/Converting AdGroup:

Example of an Good/ OK Kind of AdGroup:

Example of an Extremely Good AdGroup